Resource Center

Learn how to start, grow, maintain, and manage your business’s online presence. 

What do you need help with?

Get Started

Kickstart your digital journey with strategies built for service-based businesses. From branding to lead generation, start here to build a strong online presence.

Run your business

Learn how to maintain your online presence by optimizing your operations with data-driven insights.

Grow your website reach

Attract more visitors to your website and convert them into loyal customers through effective SEO and content strategies.

Connect with customers

Engage your prospects with your unique brand voice. Build long-lasting relationships through social media, online ads, and effective magnetic content.

Grow your business​

Discover how to leverage digital tools to scale your business. Find new markets using data and strategic planning.

Latest Resources

5 key steps to build a brand in 2025

A brand differentiates your business from others and it defines your business, product, service, person, or concept in the market. Branding is the process of establishing a...
Are you starting a Google Ads campaign but stuck deciding which keywords to use? You aren’t alone. If you tried before, you will know most guides to...
Have you ever thought about how much we rely on the internet every day? From catching up on news, shopping, or sharing a meme with a friend,...
As we stand at the cusp of 2025, the construction industry is witnessing a remarkable digital transformation. One of the most exciting elements of this evolution is...
In order to thrive on social media you need to work towards having good social media presence. Social media presence is your brand personality expressed in visuals...
Have you ever thought about how complex advertising can be online? With different ways of advertising online, you can often get lost in deciding what is best...

Recent Marketing Resources

A brand differentiates your business from others and it defines your business,...
Are you starting a Google Ads campaign but stuck deciding which keywords...
Have you ever thought about how complex advertising can be online? With...
Google Ads is incredible lead generation tool. But if you’ve dipped your...
This post compiles insights from hundreds of Google My Business profiles, dozens...

Browse categories

Marketing​

Learn how to turn clicks into customers and maximize your advertising budget. Understanding data-driven strategies will help you master digital marketing.

Web Design

Communicate your unique brand’s voice and mission through responsive well-designed website that is secure and optimized for lead generation.

Social Media

Learn how to build trust and engagement through a consistent social media presence with valuable content to attract the right customer.

SEO

Enhance your online visibility by understanding the SEO tricks that attract customer searches to your website above your competitors.

PPC

Discover how to generate high-quality leads through online ad campaigns by using precision targeting while maximizing your ad budget.

Web Development

Dominate your local market with competitor analysis so you can exploit gaps in the market and become the leader in your industry

Popular Questions

Q: What should be my first steps for building a strong online presence for my business?

The first place to start building your online presence starts with a website as a foundation, and social media profiles for social proof. 

Q: What strategies should I use to improve my site’s search engine ranking?

The simplest way we describe SEO to our clients is summarized well into the following sentence: Provide the most relevant piece of content to the user that you want to bring to your page. 

Q: Where do I get ideas for consistent social media content?

Best place to get short term ideas is with competitors that are doing well in similar verticals to you. Long term, experimentation with different forms of content is key to see what resonates with your audience the most. 

Q: What is PPC and will it work for my business?

PPC is Pay Per Click and is often used in reference to running advertising for a business. 

For the vast majority of businesses, PPC is a worthwhile investment. Speak to a consultant to learn specifics about your specific industry. 

Q: How do I keep my website secure and my customers data protected?

For smaller websites, working with a trusted hosting provider that provides website security is vital. For larger websites with sensitive information, having a qualified marketing agency provide website security is highly recommended. 

Q: How do I find a unique brand voice that will resonate will be ideal prospect?

You need to start with your perfect prospect. Create a solution around their problem. Start with the customer, not your company. 

Q: What is the best way to track the effectiveness of my marketing campaigns?

Attribution. Attributing and tracking conversions is key. Recording every lead form submission, every call, every website purchase to see where it came from is key. 

Q: What should I do to optimize my local search in my target demographics?

Tailor your website to the area you serve! Marketing agency Lexington, Website Services Lexington, and so on. 

Q: How do I know the right keywords to use so that search engines find my business?

Don’t think of it as “right keywords” to target. Think of the most relevant piece of content to the user that you want to bring to your page. 

Q: Should I use Google Local Service Ads or are there better PPC options?

If your industry has the ability to run Google Local Service Ads, absolutely! LSA is a pretty effective method of marketing for businesses that have the ability to utilize it. 

Contributors

Daniel Sushik

CEO

Daniel developed a passion for marketing and website design from age 8, learning HTML, CSS, Javascript, and PHP to code websites for fun. His love grew into Based Agency, an agency serving hundreds of clients across the US.

Alberto Leblanche

Web Development Specialist

Deeply involved in projects from inception to fruition, collaborating across various product teams and tackling intricate UI/UX challenges.

Sandu Sawirjo

Graphic Design Specialist

Specializing in design & creativity, with over 8 years in graphic design, his expertise extends across various areas.

Eric Sokolik

Marketing Specialist

Specializes in managing and optimizing Google Ads campaigns for a diverse range of clients across various industries.