Learn how to start, grow, maintain, and manage your business’s online presence.
Kickstart your digital journey with strategies built for service-based businesses. From branding to lead generation, start here to build a strong online presence.
Learn how to maintain your online presence by optimizing your operations with data-driven insights.
Attract more visitors to your website and convert them into loyal customers through effective SEO and content strategies.
Engage your prospects with your unique brand voice. Build long-lasting relationships through social media, online ads, and effective magnetic content.
Discover how to leverage digital tools to scale your business. Find new markets using data and strategic planning.
Learn how to turn clicks into customers and maximize your advertising budget. Understanding data-driven strategies will help you master digital marketing.
Communicate your unique brand’s voice and mission through responsive well-designed website that is secure and optimized for lead generation.
Learn how to build trust and engagement through a consistent social media presence with valuable content to attract the right customer.
Enhance your online visibility by understanding the SEO tricks that attract customer searches to your website above your competitors.
Discover how to generate high-quality leads through online ad campaigns by using precision targeting while maximizing your ad budget.
Dominate your local market with competitor analysis so you can exploit gaps in the market and become the leader in your industry
The first place to start building your online presence starts with a website as a foundation, and social media profiles for social proof.
The simplest way we describe SEO to our clients is summarized well into the following sentence: Provide the most relevant piece of content to the user that you want to bring to your page.
Best place to get short term ideas is with competitors that are doing well in similar verticals to you. Long term, experimentation with different forms of content is key to see what resonates with your audience the most.
PPC is Pay Per Click and is often used in reference to running advertising for a business.
For the vast majority of businesses, PPC is a worthwhile investment. Speak to a consultant to learn specifics about your specific industry.
For smaller websites, working with a trusted hosting provider that provides website security is vital. For larger websites with sensitive information, having a qualified marketing agency provide website security is highly recommended.
You need to start with your perfect prospect. Create a solution around their problem. Start with the customer, not your company.
Attribution. Attributing and tracking conversions is key. Recording every lead form submission, every call, every website purchase to see where it came from is key.
Tailor your website to the area you serve! Marketing agency Lexington, Website Services Lexington, and so on.
Don’t think of it as “right keywords” to target. Think of the most relevant piece of content to the user that you want to bring to your page.
If your industry has the ability to run Google Local Service Ads, absolutely! LSA is a pretty effective method of marketing for businesses that have the ability to utilize it.
Daniel developed a passion for marketing and website design from age 8, learning HTML, CSS, Javascript, and PHP to code websites for fun. His love grew into Based Agency, an agency serving hundreds of clients across the US.
Deeply involved in projects from inception to fruition, collaborating across various product teams and tackling intricate UI/UX challenges.
Specializing in design & creativity, with over 8 years in graphic design, his expertise extends across various areas.
Specializes in managing and optimizing Google Ads campaigns for a diverse range of clients across various industries.
