Brand

behind the rebranding.

ˈbāst - established, grounded, focused on a specified principle, belief, fact, and method

2012-2016

[RE] Design

RE Design had one core focus: redesign websites that were not performing to their fullest potential. Our founder, Daniel Sushik, learned all about website design and the psychology of a user’s experience when clicking on a website and scrolling through it. The mission was simple: create websites that captivate, resonate, and speak to the target market.
As Dan delved deeper into understanding the fundamentals of user experience and interface, he was introduced to the world of marketing and search engine optimization.

2016-2024

Designr

Our founder noticed a common theme with most web design agencies. Many agencies can make a graphically pleasing website, but a graphically pleasing website by itself will not develop leads and conversions. That is when RE Design became a “digital solutions” business. This approach covers the graphic aspect of designing a website and a marketing and sales perspective. Designr built long-term relationships with our clients, and using data-driven results, we deliver products and services that bring a return on investment for every client.

2024

Based Agency

Like many great tech stories, Based was born through years of hard work, tinkering, and experience. Our founder, Dan Sushik was obsessed with tech from a young age, spending every second learning code and web development. Then one day a friend hired him to build out a website for a real business. Excited at the opportunity he jumped at the $400 price tag which netted him about $5/hour, but the experience was worth every cent.

From that one job, referrals, and references piled up while Dan worked as a network engineer. Then in 2021, he took the leap to full-time creating Designr. With a fresh approach to design and marketing, the company began growing adding designers, marketers, social media experts, analysts, and copywriters. Designr was no longer only a design firm but implemented tools that accelerated growth for their clients.

Designr outgrew its scope and Based was born. Begun in design but matured through marketing. Based learned a secret to getting results – flawless design is worthless without a foundation of strategies that drive prospects to the front door. Businesses wanted to see those results clearly, and not hidden behind technical jargon.