Churn Rate Calculator – Find Out How Much You’re Losing
Churn Rate Calculator
All About Conversion Churn Rate
Churn rate is the percentage of customers who stop doing business with you during a specific time period.
It’s calculated by dividing the number of customers lost by the total number of customers at the beginning of the period, then multiplying by 100.
High churn means you’re losing customers — and revenue. It can highlight product, service, or customer experience issues.
This depends on your industry, but lower is always better. SaaS companies often aim for churn rates under 5%.
Yes! By entering your average revenue per customer, you’ll also see your estimated lost revenue due to churn.
5X
Business Growth
Based Agency helps dozens of businesses grow across the US.
Tips to Improve Conversion Rates
1. Understand Why Customers Leave
Use exit surveys or customer feedback to identify common reasons for churn.
2. Improve Onboarding & Support
Ensure new users understand the value of your product quickly, and offer timely support.
3. Engage Inactive Users
Set up email or in-app reminders to re-engage users who haven’t interacted in a while.
4. Reward Loyalty
Offer incentives or loyalty programs to encourage retention and long-term commitment.
5.Monitor Key Metrics
Track churn monthly, along with NPS and product usage, to spot problems early.
