Step 1: Choosing your campaign objective

The first thing you do when creating a campaign is to choose a campaign objective. There are 6 main objectives to choose from: awareness, traffic, engagement, leads, app promotion, and sales.

Depending on what objective you choose, will depend on what you need to do to complete your campaign. For the most part, everything is self-explanatory and you need to follow the steps.

For this article, since we are creating a campaign for a kitchen remodeling company, the best kind of objective would be leads. If you are curious about other campaign objectives, we will go over them in another article and which one is best for which company.

Step 2: Conversion Type

This is the most important part of the campaign-making process. This ultimately is what will get you the leads you are looking for. There are many different options to choose from, but in this case, being a kitchen remodeling company, we recommend you use Website lead forms.

Why? When a person sees the ad and clicks on the “Learn More” or “Get A Quote” button or whatever you decide on, the customer will be redirected to the website, where the customer will see more information as well as fill out the lead form that goes straight to the company.

While Instant Forms, Messenger, and WhatsApp offer quick response options, they often generate low-quality leads. Think of it like speed dating versus a thoughtful conversation – rapid-fire responses rarely translate into meaningful connections. These quick-click options might inflate your conversion numbers but leave you with an empty inbox.

Website lead forms create a natural filter for serious prospects. When potential clients take time to visit your site and complete a detailed form, they demonstrate genuine interest in your kitchen remodeling services. The extra steps separate window shoppers from motivated buyers, consistently delivering qualified leads who want to transform their kitchens.

Step 3: Setting Your Budget and Choosing Your Audience

Decide on a budget that is ideal for you. This isn’t Google Ads where it constantly tries to get you to increase your budget to “get more conversions”. With Facebook Ads, you choose your budget, and that’s all the budget it uses.

Now choosing your audience is the tricky part. If you have a customer email list of past customers who have used your kitchen remodeling services, then you are in great shape. All you have to do is convert your list into the format Facebook asks for and then you have a list of customers Facebook uses to find you new and similar customers to the ones you already have.

If you do not have a customer list, then you would have to manually make a lookalike audience, which in other terms is an audience you would like your ad to show more to. You do this by using Facebook’s built-in targeting options, in which you choose the demographics, interests, behaviors, and location of the people you want to target your ad to.

Step 4: Choosing an Image or Video

You created your campaign, have finished making your ad set, and now you get to the ads and may wonder: How do I make a good ad to catch the viewer’s attention?

It all starts with the graphic and the caption. When creating an ad, it asks you to include an image or a video, which can be a picture of a kitchen remodel or even something that looks like a brochure promoting a sale. This is where you really make your ad stand out.

If you choose to use an image, make sure it has writing on the image. Based on our experience, we’ve gotten a lot of good results when we created an ad that has included some selling points and a promotion.

If you choose to use a video, this is where you catch the viewer’s attention. Nowadays, short videos are the way to go. Everyone is watching something and with a video, you provide valuable content and show many different kitchen remodels within that video.

Overall, a video would be a lot better than an image or a graphic, however, a video will only do good if it is made well. It has to be professionally created and if it is not designed well, it will flop.

Step 5: Creating The Caption

After you choose a graphic for your ad, the caption is what needs to compliment the graphic. The caption section should be some sort of introduction of the company, some selling points, and a good closing section, but the main focus should be trying to convert the customer with appealing content.

For example, here is an ad copy similar to what we have used for one of our kitchen remodeling clients:

“Are you tired of your outdated and cluttered kitchen? Say goodbye to your dingy countertops and faded cabinets with [Company Name] and our premier kitchen remodeling services. Our team of skilled professionals will work with you to create the perfect design suited to your style and budget.

We offer a seamless, stress-free process from start to finish, including:

• FREE design consultations
• Customized kitchen remodeling plans
• Experienced and skilled professionals
• High-quality, natural wood and matte finish cabinets
• Budget-friendly solutions to meet your needs

So don’t wait another moment- upgrade your kitchen with our superior remodeling services today! Contact us for a FREE consultation and let us help you create the kitchen of your dreams!”

Step 6: Finalize Everything

Once you create a good caption for your graphic, all that is left is to finalize everything. Make sure you are targeting the right audience, and make sure your ad looks professional and appealing to the viewer.

After double-checking everything, you are finished! We recommend you watch your ads closely, especially the first week to see what kind of results you receive. But for the most part, if you follow these steps, your ads will funnel prospects to your front door.