Overview:

Based Agency is seeking a skilled and creative SEO Specialist with proven experience in driving organic growth through a combination of robust on-site and off-site strategies. The ideal candidate excels at outreach for backlink acquisition and guest posting, with a strong foundation in technical, content, and authority-building SEO. Experience with Local SEO and Google Business Profile optimization is a major plus, but not required. If you have a passion for measurable results, love collaborating with service-based businesses, and can back up your work with case studies, we want to hear from you.

Responsibilities:

– Develop, implement, and manage effective SEO strategies for a portfolio of local, service-based business clients.
– Conduct outreach campaigns to secure high-quality backlinks through guest posting, niche edits, partnerships, and content collaboration.
– Perform detailed site audits; provide actionable recommendations for technical SEO, site structure, and on-page content improvements.
– Optimize web pages for improved rankings, including meta tags, headings, schema markup, internal linking, and page speed.
– Monitor, analyze, and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, or similar platforms.
– Stay up to date with algorithm changes and emerging best practices to maintain and grow client rankings.
– Collaborate with content teams to guide editorial strategy and ensure all content is search-optimized.
– Manage off-site SEO projects, analyze existing backlink profiles, and identify and disavow toxic links as necessary.
– If experienced, optimize and manage Local SEO efforts (Google Business Profile, citations, local link building) for select clients.
– Communicate strategies, action items, and performance to both internal teams and clients.

Requirements:

– Minimum 3 years of hands-on SEO experience (agency or fast-paced in-house environment preferred).
– At least 2 years of overall marketing experience.
– Proven outreach and link building experience: including guest posting, identifying prospects, and building lasting relationships.
– Strong expertise in both on-site and off-site SEO tactics.
– Experience with key SEO and analytics tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics, Google Search Console, etc.).
– Excellent English writing and communication skills, with a knack for persuasive outreach and strategic collaboration.
– Ability to independently manage tasks, troubleshoot issues, and deliver high-quality results on schedule.
– Must have your own work computer and reliable high-speed internet.
– Case studies or examples of your SEO results strongly preferred: please provide with application if possible.

Preferred (but not required):

– Experience with Local SEO and Google Business Profile optimization.
– History of SEO success for local service-based businesses.
– Familiarity with WordPress, Shopify, or other major CMS platforms.
– Knowledge of conversion rate optimization (CRO) best practices
– Background in agency settings or high-velocity lead generation companies.

Benefits & Company Culture:

– Fully Remote Position: Work from anywhere, on eastern standard timezone (NYC).
– Innovative Team: Join a marketing team that values creative ideas, continuous learning, and modern tactics.
– Professional Growth: Opportunities for expanding your skills with training, certifications, and mentorship.
– Latest Tools: Access to industry-leading tools and support to maximize your campaign performance.
– Competitive Compensation: Pay based on your experience with performance-based incentives.
– Work-Life Balance: We respect your time and prioritize a healthy work environment.
– Collaborative Culture: Supportive team that celebrates real wins together.
– Paid Time Off: Work-life balance is important to us.