Transforming Clicks into Customers with Precision

Effective ads are not just about visibility—it’s about precision. Your Pay Per Click (PPC) advertising solution should be finely tuned to target the right customer at the right time. Using data-driven targeting tools, we prioritize conversion, not justvisibility. With over $1 Million in ad budgets managed, you have access to transparent, data-driven results that maximize your ROI.

About Based Agency

Based Agency is a digital marketing powerhouse located in Lexington, KY, with nationwide reach. Since 2016, we’ve specialized in high-converting PPC advertising, crafting campaigns as unique as the businesses we serve. Focused on service-based businesses across the U.S., we deliver transparent, data-driven solutions that drive customer traffic and dominate local markets. Our team is dedicated to transforming every marketing dollar into measurable results.

Expert Support

Our 100% in-house team brings years of experience in PPC management, analytics, and creative strategy.

Rapid Deployment

From signing to launch in just 14 days, our process is designed for efficiency without compromising quality.

Full Transparency

Detailed attribution and reporting mean you always know the impact of your investment.

Based Lead Booking System

Why Based Lead Booking System?

Incredibly quick 14 day start to launch timeframe
100% Tracking: Calls, forms, and purchases tracked.
100% in-house team that responds in minutes
100% human written content (zero AI shortcuts)
Over 1mil managed in ad spend
Cutting-edge AI Ads optimization

We do it all for you...

Create pay-per-click landing pages
Local keyword research
Write your ad copy
Design your ad creatives
Script your VSL (video sales letter) ads
Attribute everything so you can easily calculate ROI

SEO Case Study

Boosting Local SEO Domination for a Kitchen and Bath Remodeling Company

After just three months of applying our proprietary Local SEO Domination method, their Google Business Profile went from an average ranking of 20 to the number one spot within a 20-mile radius.

Over 40

monthly calls

Over 250

monthly website visitors

Over 100

showroom visits

Our PPC Process

More than a service—it’s a solution. Every campaign is built on a foundation of research, precision, and continuous optimization. Here’s an overview of Based PPC management from beginning to results:

01. Research & Strategy

Conduct budget analysis, data-driven insights, and keyword research to build an ideal customer profile and determine the best distribution channels for your ads.

02. Campaign Buildout

Set up campaigns across identified platforms, implement conversion tracking for perfect attribution, and develop dynamic landing pages tailored to convert your target audience.

04. Launch & Optimization

Launch ads within 14 days, perform bi-daily optimizations, conduct monthly A/B testing, and hold weekly meetings to review analytics and strategies.

03. Creative Development

Craft compelling ad creatives with tailored content, visually appealing graphics, multiple ad variations, and ensure brand consistency.

Why Choose Based for PPC Ads?

With Based Agency

100% In-House Team

Our team is entirely in-house focused on consistent quality and communication.

Efficient Launch

We start running your ads within 14 days of signing on.

Custom Landing Pages

We create highly targeted PPC landing pages, even on a custom subdomain if needed.

AI-Powered Optimizations

Utilize AI to optimize based on thousands of data points.

Proven Track Record

Over $1 million in ad budgets managed for clients.

No Long-Term Contracts

We believe in earning your business every month.

What Kind of Ads Can we Run?

Google Ads
Google Local Service Ads
Microsoft Ads
Meta (Facebook) Ads
Instagram Ads
Pinterest Ads
Angi (Angi's List) Ads
TikTok Ads
LinkedIn Ads

Overwhelming? Don’t worry, we will help you pick the best channel that targets your ideal customer and provides the highest ROI.

Popular Ad Services

Google Search Ads

Google dominates the online ad space. We’ve made it a priority to be experts in what works within their ecosystem. Based is a Google partner that certifies us as Google Ad experts and gives us access to the latest changes and training on their platform. We also have access to Google Ad beta features that can give our clients the edge in effective ad placements. Every Based client has a dedicated Google ad specialist optimizing their ads 2x per day and delivering you the latest analytics so you can make informed changes when needed.

Google Local Service Ads

Local Service Ads (LSA) can be very profitable if set up correctly. Based works with clients to optimize their LSA campaigns and have increased client lead quality by over 70%. Not only do we actively manage your accounts but help with the initial setup and approval. We want you to be on the top of Local Search Ad List in whatever market you want to dominate.

Microsoft Search Ads

Your competitors overlook this hidden niche, yet most corporate users live in the Microsoft browser. By working with Microsoft, you reach a qualified set of potential customers that your competitors ignore. Just like Google Ads, Based provides you with analytics and optimizes ads 2x per day. Every ad interaction is attributed back to you, so you see your exact cost per lead or conversion.

Learn why the future of marketing is powered by Based.

“They’ve been very easy to work with, good communication and timely project delivery. Would definitely hire them again!”

Industries We Serve

We specialize in creating tailored PPC campaigns for a diverse range of industries. Our expertise allows us to understand the unique challenges and opportunities within each sector, ensuring that your ads reach the right audience and drive meaningful results.

Whether you’re looking to increase leads, drive sales, or enhance brand awareness, Based has the experience and tools to help you succeed.

FAQs

How quickly can I see results from PPC advertising?

While initial setup takes 14 days, many clients begin seeing results shortly after launch, with continuous improvements over time.

What platforms do you advertise on?

We manage campaigns on Google, Facebook, Instagram, LinkedIn, and more, tailoring our approach to your audience.

How do you ensure ad performance?

Our bi-daily optimizations and detailed reporting keep your campaigns on track and performing at their best.

How do you track the success of my PPC campaigns?

Every call, form submission, website purchase, and app download is tracked to the specific campaign and ad, providing comprehensive attribution. This gives you power to optimize conversion and ROI so you never waste one marketing dollar.

What makes your PPC landing pages effective?

Our PPC landing pages are dynamic, calling out to the location of the potential customer with custom titles, ensuring high conversion rates.

How do you handle optimization and reporting?

We optimize every ad campaign bi-daily and provide detailed monthly reports, along with weekly in-depth meetings to review analytics and testing strategies.

5X
Business Growth

Based Agency helps dozens of businesses grow across the US.

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