Social media. Where does a Home Remodeling Contractor start? You know how to make an old kitchen look breathtaking, a bathroom look luxurious and elegant, but to create something on social media that will bring more attention to your company and bring more leads, where do you start?
With the world constantly changing, everyone is spending more and more time on social media. With millions and millions of people getting on daily to check up on their friends and to doom scroll on social media, consistent posting of your home remodeling company could benefit you in more ways than you can imagine. How, you may ask? Continue reading below to see why posting on social media is beneficial and the 5 best things to post on social media as a home remodeling contractor.
Why Posting On Social Media is Beneficial as a Home Remodeling Contractor
As a home remodeler, you’d think that social media is the last thing you need to do. But in reality, with society beginning to revolve around the digital world and social media, it may be time to consider hopping on the train and joining the rest of the crowd.
I am not saying to only start posting on social media because everyone else is doing it, but seeing everyone posting on social media may be a sure sign that there is a reason they are doing it. And that’s because it is beneficial for business growth.
How? When consistently posting on social media, you begin to show your brand and who you really are. You are improving your brand awareness, which ultimately leads to more people knowing about you. Which in turn, helps because when people think of home remodeling, for example, the first company that comes to mind is yours, because of all the posts they see of your company on social media. Which then leads to leads. Basically free advertising and free brand awareness, just from posting on social media.
What Can I Post On Social Media?
Now, the next dilemma comes when figuring out what to post. A lot of companies post promotional posts or informational posts about their company, which may seem good, but actually do not bring any kind of engagement or growth to your social media profile.
That’s where we come in! At Based Agency, we’ve helped many clients get their social media pages going, so we know what works and what doesn’t. Here are the 5 best things to post on social media to ultimately grow and get leads.
1. Before & After Transformations
This is the bread and butter for home remodeling contractors. People on social media love seeing transformations of old things being rejuvenated into something new and beautiful. The best style of transformation posts are reels of the transformation with some kind of music in the background or some kind of edit. But if you do not have the budget to create something like that or the skills, regular transformation posts with pictures do the job just as well.
2. Meet the Team Posts
Everyone loves to see your company grow, especially when it’s a new team member. These kinds of posts are great for people to get to know your company and who they will talk to if they were to reach out for some home remodeling services. It may seem like nothing too special or unique, but these kinds of posts get a lot of engagement and people commenting, whether it’s a congratulations or some other kind of positive comment. And again, the more engagement, the better your social media will do.
3. Behind-the-Scenes Footage
People love to see the work you are doing behind the scenes. Like previously stated, people love to see transformational posts, but if they can see behind the scenes of how you achieve the results you do, and the quality work you show, you will definitely be on their radar when looking for a home remodel project. These kinds of posts are best when there is someone talking in the video, explaining what is going on, and there is interaction with other workers or even the homeowner.
4. Customer Testimonials
These posts are the cherry on top when it comes to posting. People can see all the transformation videos you make and all the behind-the-scenes posts, but when someone sees an actual customer, takes the time, and talks about their experience with your company and how satisfied they are, people will take their word for it and call you for any projects they may have. Like previously stated, people love seeing actual humans in videos. With AI taking over, you being able to have AI commentate a video, it does not do as well as if it were an actual customer who can talk about their experience and show emotion. These kinds of posts are ideal, but if you can’t get customers to get on a video, you can always create a post with a review that someone left, and it’ll be good as well.
5. Trendy Content
This kind of content can relate to current trends on social media by using the sound or having the joke relate to your company and what you provide as a service. A lot of the time, to get attention from your social media, you have to sometimes have reels where you joke around or have something funny happen. Sure, you may not get leads from it, but it will bring more viewers to your page, and your follower count will slowly increase.
You may be worried if it’ll harm your company’s image and people will not take you seriously, but with a mix of all of these kinds of posts, people will see that you are a quality company providing good work, but also a company that enjoys what they do and are fun. Nobody likes those companies that are boring and are always all about business. Throwing in a few jokes and funny reels occasionally softens the mood and gets people to come back and see the new content you make.
What Are You Waiting For?
So with these 5 social media post ideas, what are you waiting for? Start creating content! We know these different kinds of posts will work because we use them for our clients, and we have seen them grow. All it takes is some good content for people to start recognizing you, and your social media will grow exponentially. If you are not sure how to start or how to do all of this stuff, don’t worry. We would love to help! Or if you have any kinds of questions, we would love to help answer them. Our goal is to help your business grow, so whatever you may need, we can help!
