Turning AI Optimization Into a New Lead Channel for a Remodeling Company

We partnered with a multi-location remodeling company to make sure they showed up when homeowners turned to AI assistants like ChatGPT, Google Gemini, and Claude to find a contractor.

Overview

We partnered with a multi-location remodeling company to make sure they showed up when homeowners turned to AI assistants like ChatGPT, Google Gemini, and Claude to find a contractor. After launching our AI Optimization campaign, the client saw a direct jump in calls, website engagement, and qualified appointment bookings coming from homeowners who found them through AI-generated recommendations.

The Challenge

Homeowners researching remodeling projects increasingly ask AI assistants like ChatGPT to recommend a trusted local contractor. AI models draw their recommendations from a different set of sources than traditional search rankings, largely the credible, high-authority publications they treat as trustworthy. Our client needed a strong presence across those sources to become the business AI assistants pointed homeowners toward.

Our Approach

1. Research

Before publishing anything, we researched the highest volume keywords to target with our articles. Because we are so confident that our client will rank, we prioritize most search volume so that the AI visibility is actually felt.

2. Mass High-Quality PR and Article Publication

Using specialized tools, we published hundreds of press releases and articles in a single day across major platforms including Yahoo Finance, AP News, and Bloomberg. This built the kind of large-scale, authoritative presence that AI models draw on when generating recommendations.

3. Isolating the Impact

Since we didn’t have access to the client’s Google Business Profile, we verified with the client that no changes had been made to it throughout the campaign (confirmed again in July). That ruled out GBP activity as the cause. The timing lined up precisely with our PR publication date on June 12, not any other marketing effort starting specifically at the time.

Real Leads, Sourced From AI

The results included more than a traffic lift. They included the quality of homeowners AI search sent through the door. Since launching AI Optimization, the client has booked appointments including:

Austin condo remodel – $350,000 property value. A full-scope renovation covering flooring, electrical, insulation, kitchen, and two bathrooms. Budget secured: $170K
Dallas ADU construction project – $996,500 property value. A homeowner ready to move forward. Budget secured: $100K
Austin kitchen remodel – $437,500 property value. An insurance-covered renovation with a defined scope of work.

Each of these homeowners cited the same source when asked how they found the business: ChatGPT.

Key Takeaway

Our AI Optimization method opened a lead channel that didn’t exist for this client before, one where homeowners arrive already educated, budgeted, and ready to move forward because an AI assistant recommended the business directly. With no changes made to the Google Business Profile during that time, the lift in calls, engagement, and high-value bookings traces cleanly back to our work. Ongoing reporting keeps the client informed on what’s working and what’s next.

The Results

Increased call volume

+20 additional monthly calls in that month

web clicks and engagement

Increased Google Business Profile Interactions

AI-sourced leads

$1,469,000 total budget of all projects

Here’s How We Build Your Digital Foundation.

01. Assess

Based begins every business relationship understanding your current digital experience and how you want to go.

02. Recommend

We help you cut through the noise and find the strategies that will work for you fast.

03. Execute

We walk you through every step providing you with insight and control into the exact steps that build your business.

Reach Your Business Goals in 2025 with Based Agency

We’ve driven over 80,643 leads for our clients from our marketing efforts.

REAL RESULTS:

Easy to communicate with and great support for any project we have done with them.

Paul Penkalsky

Boosting sales for a garage builder

Over the course of one month, we delivered 184 qualified leads at an average cost of $19.32 per lead, with an average project value of $45,000.

184

qualified leads

$19.32

Average cost p/lead

$45,000

project value

Learn why the future of marketing is powered by Based.

“Their team were very helpful in working with us and consulting on our website to do SEO and marketing for it.”

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