We Delivered 184 Qualified Leads With an Average Project Value of $45,000 for a Garage Builder

We partnered with a garage builder specializing in detached garages to generate high-quality leads through Facebook ads. Over the course of one month, we delivered 184 qualified leads at an average cost of $19.32 per lead, with an average project value of $45,000.

The Challenge

The client operates in a competitive market of 3 million residents, with two locations. Their goal was to boost inquiries for detached garage builds and connect with genuinely interested homeowners.

Our Approach

1. Custom Audience Targeting

2. Compelling Ad Copy & Creative

Single, clear ad copy following a logical, easy-to-read structure.
Strong headline and clear offer (“Get [X Offer] if you sign up by [Date]”).
Addressed key pain points and benefits using bullet points.
Creative assets were kept simple but engaging, using short video animations and bold offers.

3. Well-Structured Instant Forms

Results

$19.32

Average cost per lead

184 qualified leads

Generated in 1 month

Lead sources

Previous Lead Lookalike

82 leads ($17.14 per lead)

Previous Customer Lookalike

42 leads ($18.91 per lead)

Previous Lead List

35 leads ($20.86 per lead)

Key Takeaways

Custom audience

Targeting with past leads and using lookalikes significantly boosts both volume and quality.

Simple and focused ad creative

With a compelling offer, outperforms overcomplicated ads.

Qualifying questions

In lead forms are critical for capturing serious inquiries and filtering out low-quality leads.

Client reported a strong booking rate and high satisfaction with the lead quality.

Here’s How We Build Your Digital Foundation.

01. Assess

Based begins every business relationship understanding your current digital experience and how you want to go.

02. Recommend

We help you cut through the noise and find the strategies that will work for you fast.

03. Execute

We walk you through every step providing you with insight and control into the exact steps that build your business.

Reach Your Business Goals in 2025 with Based Agency

We’ve driven over 80,643 leads for our clients from our marketing efforts.

REAL RESULTS:

Easy to communicate with and great support for any project we have done with them.

Paul Penkalsky

Boosting Local SEO Domination for a Kitchen and Bath Remodeling Company

After just three months of applying our proprietary Local SEO Domination method, their Google Business Profile went to the number one spot within a 20-mile radius.

Over 40

monthly calls

Over 250

monthly website visitors

Over 100

showroom visits

Learn why the future of marketing is powered by Based.

“Their team were very helpful in working with us and consulting on our website to do SEO and marketing for it.”

Call us