Building Your Foundation for Digital Success

To stand out and dominate your market, a cookie-cutter templated website fails every time. Based knows you have a unique story and approach to your industry and your online presence should announce those differences. People are searching for your service, and a Based website converts them into customers.

246%+

Average Traffic Increase

80,000+

Leads generated

$1,000,000+

Client Ad spend managed

About Based Agency

Based Agency is a digital marketing agency based in Lexington, KY with nationwide reach. Since 2016, we have specialized in creating robust and responsive websites. Focused on service-based businesses across the U.S., we focus on transparent, data-driven solutions that drive customer traffic and dominate local markets. Our team is dedicated to transforming every marketing dollar into measurable results. Our commitment to transparent, straightforward, data-driven solutions sets us apart from other agencies. When businesses need digital success, they trust Based Agency.

100% in-house

Expert support from our 100% in-house with 15 years experience in design, SEO, marketing, & security.

higher conversion rates

Experience higher conversion rates with a website design that attracts visitors and converts to customers.

Full ownership

Full ownership of your website with zero transfer fees or hostage holding - your site is yours, no strings attached.

What Kind of Websites Can We Build?

We specialize in creating websites for local service-based businesses – built to reach customers in their specific geography. Whether you’re a contractor, healthcare provider, or consultant, we’ll design a site tailored to your specific market.

Service-Based Businesses

We specialize in creating websites for local service-based businesses - built to reach customers in their specific geography. Whether you're a contractor, healthcare provider, or consultant, we'll design a site tailored to your specific market.

Online Stores (Ecommerce)

Whether you need a store on WordPress or Shopify, we can build a user-friendly, secure, and scalable platform for selling your products online. We handle everything from product listings to payment gateways, so you can focus on growing your business and expanding your product line

National Businesses

For companies offering products or services across the U.S., we build websites that cater to a broad audience. Our design and development process ensures your site speaks to the products and solutions you provide, regardless of the location of your customers.

International Businesses

If you serve clients globally, international servers and technology can create sluggish customer experiences. So we design sites that can be hosted on multiple domestic and international servers for faster load times and a better UX. We also assist with language translation and regional customization, ensuring your site connects with the right audience.

Medical Companies

Privacy and customer data security is critical to healthcare providers and medical companies. Our websites are HIPAA-compliant, prioritizing the sensitivity of patient information, while offering a professional and accessible platform for your services.

Helping you get there

Our clients stick with us. you will too.

A+ Auto LLC is a used auto parts provider, selling parts to consumers and body shops across the US.

Based Results:

SemBro is a business located in Cleveland, Ohio specializing in kitchens, home improvementn & more.

Based Results:

Sterling CPAs is an accounting and wealth management firm based out of Lexington, Kentucky.

Based Results:

Our Process

Building a website shouldn’t be a burden for a business owner.  Here’s a window into Based Agency web design from concept to launch:

01

Onboarding

02

Wireframes

Visualize Your Future Digital Home Base

Present three variations of the homepage design for selection.

03

Development

Bringing Your Vision to Life

Build the site with responsive design and secure development.

04

Revisions

Optimizing Your Vision

Incorporate feedback and perform quality assurance.

05

Launch

Going Live with Confidence

Conduct a beta test, gather feedback, and schedule the final launch with post-launch support.

Based Agency Difference

While other agencies promise results, Based Agency provides a level of transparency and tracking to give you the confidence that your marketing provides the return on investment you expect. Here’s a window into the features that make us Based.

Attribution

You will know the exact source every call and form submission come from.

Simplicity

We handle the complexity of digital marketing so you can focus on your business.

Transparency

You can expect full visibility into everything we do for your business.

Track Record

Our expertise in lead generation drives business success across marketing channels.

Responsiveness

We are always here when you need us and don’t hide behind submission forms or email.

Confidence

Our results speak for themselves and we are committed to your success.

Our Results Speak For Themselves

FAQs about web design services

How long does it typically take to build a website?

For most projects, we estimate between 30 to 60 days from start to finish. This timeline can vary based on project complexity and client feedback cycles. Our goal is to create a customer-generating asset as quickly as possible.

What about website performance and SEO?

Our websites are designed for top speed from day one and optimized for SEO, ensuring you don’t need to gather outside tools for search engine optimization.

How do you protect the security of my website?

Your website will benefit from daily backups with one-click restore options. All changes are tested on a staging server before going live. Additionally, we provide 24/7/365 premium support to maintain 99.99% uptime.

Is your web design mobile-friendly?

Absolutely. Over 75% of users access websites via mobile devices. We prioritize responsive design, ensuring your site looks and functions perfectly across all devices and browsers.

What content management system do you use for web design projects?

We primarily use WordPress, a robust and open-source CMS known for its flexibility and extensive customization options.

How quickly can I expect revisions or updates to be made post-launch?

We pride ourselves on our rapid response time; most revisions or updates are completed within one business day.

What kind of training do you provide for managing my website?

We offer free video training sessions for clients who prefer to handle revisions themselves. This training covers how to use WordPress effectively for content updates.

What features do you include for website analytics?

Transparency and data-driven marketing are core values. We provide monthly visitor reports and heatmaps to help you understand user behavior and optimize your site further. You will be able to see the ROI on each element of your web marketing.

Are your services HIPAA compliant for medical clients?

Yes, we can ensure HIPAA compliance for medical companies, safeguarding patient information according to legal standards.

How do you handle website security threats?

We implement real-time security tracking. Our team is alerted immediately to any threats, and we offer emergency support 7 days a week, 365 days a year.

Do you implement accessibility standards?

Yes, we adhere to WCAG standards to make your website accessible to all users, including those with disabilities.

What about custom contact forms?

Not every business needs the same information to pre-qualify prospects for their sales funnels. We implement custom contact forms with email and phone notifications, tailored to your business needs.

Is your design approach scalable?

Definitely. We want you to grow and expand. Based designs with scalability in mind, ensuring your website, hosting, and other implementations can grow with your business, supporting future marketing, design, and development efforts.

5X
Business Growth

Based Agency helps dozens of businesses grow across the US.