Building Your Foundation for Digital Success

Customers begin their buying journey online. An effective online presence draws the right buyers like a magnet – it’s your foundation for customer capture. To stand out and dominate your market, a cookie-cutter templated website fails every time. Many design firms use bland templates then rely on marketing tricks to drive traffic. Based knows you have a unique story and approach to your industry and your online presence should announce those differences. People are searching for your service, and a Based website converts them into customers. 

Based Agency Difference

Based Agency is a digital marketing agency based in Lexington, KY with nationwide reach. Since 2016, we have specialized in creating robust and responsive websites. Focused on service-based businesses across the U.S., we focus on transparent, data-driven solutions that drive customer traffic and dominate local markets. Our team is dedicated to transforming every marketing dollar into measurable results. Our commitment to transparent, straightforward, data-driven solutions sets us apart from other agencies. When businesses need digital success, they trust Based Agency.

100% in-house

Expert support from our 100% in-house with x years experience in design, SEO, marketing, & security.

higher conversion rates

Experience higher conversion rates with a website design that attracts visitors and converts to customers.

Full ownership

Full ownership of your website with zero transfer fees or hostage holding - your site is yours, no strings attached.

Our Process

Building a website shouldn’t be a burden for a business owner. Simplifying the process is our style. Fill out a checklist, and we take that information and handle the entire website buildout. Maybe you want to be more involved. We will include you in any part of the process because transparency is a core value. Our goal is to build a website that enhances, not disrupts, building your business. Here’s a window into Based Agency web design from concept to launch:

  • Logistics that Build the Foundation for a Successful Relationship (The Boring Stuff).
  • Meet the team: Introductions to your dedicated project team – with your primary points of contact.
  • Establish timelines: Define clear, agreed-upon deadlines and scope of work that set expectations and respect the speed of your business.
  • Secure Contacts: Finalize all the legal documentation for a smooth project launch.
  • Onboarding Checklist: You will know exactly what we need to get started.
  • Access the website:  Your approval for access to pull available content, sitemap, and photos.
  • Tailoring your Brand Voice and Digital Blueprint.
  • Research & Analysis: Our team begins research into understanding your business and your ideal customer.
  • Initial Concepts: Developing foundational ideas that reflect your unique identity and how it can attract new prospects.
  • Visualize Your Future Digital Home Base.
  • Design Options: Present you with three distinct outlines to choose from, each with different approaches to layout and navigation.
  • Feedback Incorporation:  Your preferences will guide us in refining your selections into a web magnet for new business.
  • Bringing Your Vision to Life.
  • Responsive Design: Whether desktop or mobile, your site will stand out no matter the platform.
  • Secure Development: Your website is built on a secure server, safeguarding data throughout the process.
  • Optimizing Your Vision.
  • Review Process – Receive a private link to solicit your feedback for seamless adjustments.
  • Quality Assurance: Your site is run through an exhaustive checklist so it will perform flawlessly.
  • Testing in a Controlled Environment.
  • Feedback Loop: Immediate insights into testing with fixes before the public launch.
  • Testing in a Controlled Environment.
  • Selective Acces: We can schedule a beta launch for stakeholders and a small test group to identify any bugs. 
  • Feedback Loop: Immediate insights into testing with fixes before the public launch.
  • Going Live with Confidence.
  • Strategic Timing: Launch is scheduled during low-traffic hours for minimal disruptions.
  • Post Launch Support: Stand ready to assist post launch for any immediate tweaks or edits.

What Kind of Websites Can We Build?

We specialize in creating websites for local service-based businesses – built to reach customers in their specific geography. Whether you’re a contractor, healthcare provider, or consultant, we’ll design a site tailored to your specific market.

Online Stores (Ecommerce)

Medical Companies

National Businesses

International Businesses

Our clients stick with us. you will too.

A+ Auto LLC

A+ Auto LLC is a used auto parts provider, selling parts to consumers and body shops across the US.

Based Results:

  • Over 80,000 ranking keywords across Google organic and Merchant center in less than 1 year. 
  • 0-10,000 Instagram followers in less than 6 months. 
  • From 200 monthly organic website visitors to over 10,000 monthly organic visitors. 

SemBro Design & Supply

SemBro is a family owned and operated business located in Cleveland, Ohio specializing in kitchens, home improvement, flooring & more.

Based Results:

  • Over 100 leads generated monthly across paid and organic efforts.
  • The average cost per lead is $80 for high-ticket services.
  • Ranking 1st on Google for “Kitchen Remodel Cleveland” in less than 6 months.  

Sterling CPAs

Sterling CPAs is an accounting and wealth management firm based out of Lexington, Kentucky. 

Based Results:

Ranking in the local top 3 on Google for:

  • Tax Services
  • Payroll Solutions
  • Accounting Firm
  • Tax Preparation 

Charleston Biscuit Company

Charleston Biscuit Company provides a taste of Charleston for those who can’t have gluten with delicious gluten-free biscuits. 

Based Results:

  • Meta Ads 45% Cost per purchase decrease.
  • Over 500% increase in order volume.

Based Agency Difference

While other agencies promise results, Based Agency provides a level of transparency and tracking to give you the confidence that your marketing provides the return on investment you expect. Here’s a window into the features that make us Based.

Attribution

You will know the exact source every call and form submission come from.

Simplicity

We handle the complexity of digital marketing so you can focus on your business.

Transparency

You can expect full visibility into everything we do for your business.

Track Record

Our expertise in lead generation drives business success across marketing channels.

Responsiveness

We are always here when you need us and don’t hide behind submission forms or email.

Confidence

Our results speak for themselves and we are committed to your success.

Here’s How We Build Your Digital Foundation.

01.
Assess

Based begins every business relationship understanding your current digital experience and how you want to go.

02.
Recommend

Digital strategies for growing your business can be overwhelming. We help you cut through the noise and find the strategies that will work for you fast.

03.
Execute

It’s time to see results and execute the strategies. We walk you through every step providing you with insight and control into the exact steps that build your business.

Learn why the future of marketing is powered by Based.

5X
Business Growth

Based Agency helps dozens of businesses grow across the US.